project info


craft: textiles
name: zestrea
location: Beius, Romania
type of enterprise: volunteer cooperative
staff: 9 fem & 2 male artisans
community organizer: Ana Florea


It took a French couture house & a successful global campaign to realize that local heritage is part of people’s identity. A team of weavers & embroiderers have taken on a legacy on the verge of extinction. By recovering centuries-old patterns at a time when local tastes & needs have moved on from traditional wear & by applying this knowledge to a range of products they have ensured the continued relevance & survival of their craft.

creative: Chiara van Praag
business developer: Andrei Georgescu
photography: Nafez Rerhuf
texts: Jasmin Jouhar
co/rizom partner since 3/2019